Like a fresh cup of joe, except it doesn't stain your teeth. Here are 5 ways you can supercharge your practice.

#1: Reinvest Heavily in Marketing

The average private dental practice reinvests about 2% in marketing. The average DSO? 6-8%.

There's a reason that people with money decided to get into dentistry instead of putting their money into the markets. Your practice is a better bet than Wall Street, and it isn't even close (if you don't believe me, check out our video.) Spend more on marketing to buy more new patients and watch your collections skyrocket.

#2: Answer the Phones the Right Way

If you're following Rule #1 and investing enough in marketing, your phones are ringing off the hook. Make sure your team is prepared to get as many of those calls as possible turned into appointments. Increasing your call-to-appointment conversion ratio is one of the most efficient ways to increase your collections. If you aren't sure if your phones are being answered well, check out Patient Prism.  You can thank us later.

#3: Train Your People

Your team is by far your most valuable asset. Surely you wouldn't just leave the success of your most valuable asset up to chance. Surely. Every interaction your team has with a patient impacts whether or not that patient accepts treatment and schedules their recare. You've spent the money to acquire the patient, now spend the money to keep them.

#4: Reach Capacity, Add More Chairs. Rinse and Repeat.  

It starts with tracking your revenue per chair. Revenue YTD divided by number of months complete divided by number of chairs = Revenue per Chair. It doesn't matter if the chairs are for hygiene or full treatment, any chair could technically do everything, and all we need is the average. Once you know your Revenue per chair, strive to get it to $35,000 per month. That's about what we consider "at capacity." As you near that number, it's time to add more chairs, or maybe expand to another location.

#5: Hire an Associate (or another associate)

Each associate you have increases your production potential, decreases your overhead, and diversifies the risk of your practice. Watch the Video. And yet, we get comments like "I don't think I can afford an associate" or "I don't really want to expand. Okay great, we will be happy to prove to you that you can afford an associate, and even if you aren't expanding, you can still turn your current practice into a money-making machine.